Although I dig all of the Polaris World resorts for differing reasons, I think La Isla del Condado offers the clearest vision of how Polaris World should be developing resorts. Taking off my marketing head for a minute, and just between you and I, Spain is groaning under the weight of developments pitched at expatriate Brits and holidaymakers.
Although the golfing angle is still fairly unique, it is the quality of the apartment builds themselves that will ultimately create a successful environment for investors and purchasers alike. La Isla Condado – a development based on an island – is typical of the things that Polaris World need to do if they are to continue to grow apace or ahead of the Spanish market in general (there’s some imagery of the development here).
People are always striving for something aspirational when it comes to property – be that the ultimate in seclusion (a log cabin atop a rocky mountain peak) or some outward show of luxury and contentment. By building a development on an island format, Polaris World are playing with one of the holy grails of overseas property – waterfront apartments. Sea views of any kind create their own premium, and developing on land that is effectively all seafront is a very shrewd way of playing to investor’s subliminal instincts.
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